FedEx
Mission Statement: “FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.”
FedEx has five goals that the company will use to help further growth:
· Grow core package business
· Grow internationally
· Grow our supply chain capabilities
· Grow through e-commerce & technology
· Grow through new services & alliances
Mission Statement: “Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.
We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.
Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.
Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.”
Google also has a philosophy and several rules that the company believes to be true and that they strive to live by that make up their goals.
Philosophy: Never settle for the best
"The perfect search engine," says Google co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." Given the state of search technology today, that's a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world's leading search technology company, Google's goal is to provide a much higher level of service to all those who seek information, whether they're at a desk in Boston, driving through Bonn, or strolling in Bangkok.
To that end, Google has persistently pursued innovation and pushed the limits of existing technology to provide a fast, accurate and easy-to-use search service that can be accessed from anywhere. To fully understand Google, it's helpful to understand all the ways in which the company has helped to redefine how individuals, businesses and technologists view the Internet.
Goals/Vision:
· Focus on the user and all else will follow
· It's best to do one thing really, really well
· Fast is better than slow
· Democracy on the web works
· You don't need to be at your desk to need an answer
· You can make money without doing evil
· There's always more information out there
· The need for information crosses all borders
· You can be serious without a suit
· Great just isn't good enough
The goals and mission statement of a company should be intertwined in every aspect of the business. It should guide how business is done and help influence decisions that are made. From an operational standpoint, the day-to-day business activities should be influenced by the mission statement and goals. A company should look to these to make sure that they are treating their customers and their employees in a way that upholds the purpose of the company. For example, FedEx feels that “customer requirements will be met in the highest quality manner appropriate.” FedEx strives for good customer service and good treatment of their employees. These objectives are achieved by making sure that all management and employees are in-line with the mission and goals of the organization. Everyday operations are done properly because of the shared vision and mission of the organization.
It is important that managers understand the value and importance of a mission statement and the strategic goals of the organization. Mangers lead members of an organization and if they do not clearly understand what is important, then their ineptness will trickle through the rest of the organization and affect things such as the operation aspects of the company. Managers must truly understand the purpose of an organization to be affective in their job. If managers do not follow the mission or goals, the purpose of the company will change. The focus will no longer be on what the corporation was enacted to do. This change would be felt in every part of the organization, all the way to the customer. For example, there is a certain standard of work and a certain attitude that consumers expect from Google. If one or two managers within the organization choose not to place emphasis on the mission or goals, it is likely customers would be dissatisfied with the type of service they are receiving from Google. This could ultimately result in loss of customers, productivity, and morale within the company.
The strategic goals of a company govern how they overall want to be perceived and how they want to run their business. Strategic goals are long term and more broad. The strategic goals of a company are essentially their mission statement. A mission statement is defined as summary describing the aims, values, and overall plan of an organization. This is the same thing as the strategic goals of an organization. It is important that an organization has a strong mission statement and strategic goals since these very goals guide the long term actions of the organization.
It is important that IT systems support the operational, managerial, and strategic goals of an organization. IT systems should support all three areas and help make the organization as cohesive and effective as possible. For example, communication and collaboration systems support all employees. This would help to keep employees connected and in the know. Having knowledgeable employees makes your organization more effective. It helps all employees stay in contact with each other and makes work more efficient. This is just one example of the various types of IT systems that benefit these three activities. There are many more that help make organizations effective and successful.
No comments:
Post a Comment